Hi, MailJenny,

It's been a while since I've had any huge 'a-ha' moments in marketing, but I had one recently that hit me like a ton of bricks.

I've shared over the last few months that I'm in Laurel Portié's $ 7-a-month Facebook advertising program (yes, that's all she charges - and it's ah-mazing).

Over the last few months, she started offering something called a "Blitz" - for $100.

For three days in a row, you hop on a live call with the group, and she teaches one piece. You get homework, and you get your ad launched.

At the end of the three days, you have three ads up and running.

Here's the thing with Laurel's 'ad ecosystem':

It's a long-term play.

These awareness campaigns create what she calls an 'invisible' list of people who engage with your content that you can retarget later ($5 a day ads also, so you're not breaking the bank 'testing').

However, she is also adamant that the fastest path to cash is through conversations.

One of her ads creates conversations through Messenger. And... these are not automated conversations; this is you engaging and having real conversations with people in Messenger to solve their problems.

Probably not super appealing to a lot of people.

Especially since she recommends that you have 100 conversations each week (remember, these are Messenger chats, not phone conversations).

How much data do you think you'd have by the end of one month after that many conversations?

This is the work that most people won't do—until they realize that what they've been doing isn't working either. 🙄

Back to the "Blitz."

I signed up for the March Blitz, which will happen in the last week of March.

As part of the preparation for that, we got all the recordings from the January Blitz to watch & prepare for our three days.

This is where my mind was blown with ONE word.

Using herself as an example, she talked about creating a post for her $7 program to run ads to.

Her goal was to have conversations with people who had tried ads but weren't successful in the past.

So, instead of creating a post that said (and I'm paraphrasing), "Let me help you CREATE your Facebook ads," she changed the copy to "Let me help you FIX your Facebook ads."

Create = getting started with ads

Fix = already running ads

🤯

Kind of feels like a "duh" moment.

This is the power of taking your time and getting out of your own way.

That might be hiring a coach, investing in a course, or simply starting with a book.

By the way, Laurel released a book last fall on her ad ecosystem: "Super Duper Profitable Ads: Swipe My $5 Video Ads Playbook That Grew My Consulting Business To 7+Figures."​

The keyword here is "starting."

But it's also OK to be easy about it.

I've been in Laurel's program since last fall and just launched my first ad a couple of weeks ago.

It wasn't because I was lazy or afraid to create the ads (I'm working on my relationship with the Facebook Business Manager 😅).

It's because I wasn't clear on the offer.

Does part of me wish I had just started anyway?

Maybe... but I'd rather trust.

I'm trusting the timing, the offer, and that I'm exactly where I'm supposed to be.

And when you think about it, what's the alternative?

It's a moot point.

Or, as Joey from Friends says, "It's a moo point." 😂

The simplicity of changing one word in the copy (Create to Fix) reminded me to think less about something 'compelling' and more about the person reading.

Focus on the human being and how what you're writing is going to make them feel.

Then, adjust your copy from there.

Here are a few writing resources if you want to get better results with your writing:

Book: "Everybody Writes" by Ann Handley​

Book: "How to Write Copy that Sells" by Ray Edwards​

Article: "How to Go From ‘Just Another Creator’ to Successful Entrepreneur by Writing Online" by Kieran Drew​

​

Truly, the best thing you can do for your online business is to learn to write well (which usually means writing a lot).

Have a fantastic day,
Kim