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279 / The self-promotion treadmill of the ‘personal brand’ 

The rise of social media platforms like TikTok has led to the commodification of personal branding, making self-promotion a necessary part of work and art. This constant pressure to promote oneself and create content for algorithms may be taking away from the focus on perfecting one's craft, potentially impacting the quality of creative work. Additionally, the closure of traditional spaces for thoughtful music criticism has led to a mass of music fans who do not appreciate or value criticism. While social media has removed traditional gatekeepers, it still comes at the cost of constant self-promotion.

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A quick thanks and hello 👋

The author introduces themselves as Kai, the person behind Dense Discovery email newsletter. They talk about their background and interests, focusing on projects that prioritize human scale and community. The author mentions the archive of over 250 back issues and recommends starting with Issue Zero. They also provide information on the technical setup and encourage readers to share their thoughts. Additionally, they mention the opportunity to become a Friend of DD for unique benefits. The author acknowledges the traditional custodians of the land and their commitment to sustainability by planting a native Australian tree for every issue published. Contact information and options to change email address, pause or unsubscribe from the newsletter are provided.

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This is a confirmation email from Dense Discovery. Please click on the link to confirm your email address. Make sure to move Dense Discovery emails to your inbox and add _hello@densediscovery.com_ to your contacts. Published by Offscreen Media, Brunswick, VIC, Australia.

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