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☕ Run with it

Marketers are incorporating generative AI tools like ChatGPT into their workflows, finding unique ways to use them while ensuring a human touch. Independent shop Billion Dollar Boy has used AI in influencer marketing and created a tool to evaluate influencers' posts using ChatGPT. Advertisers are expecting the depreciation of third-party cookies to be delayed, and are preparing for signal loss and increased reliance on first-party data. Social media buzz includes conspiracies about Kate Middleton's whereabouts and concerns about flying on Boeing planes. QVC faced backlash for a racially insensitive marketing email.

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☕ Divide and conquer

Alyssa Bonanno became the fractional CMO of Ithaca Hummus after reaching out to the company's founder on LinkedIn. Fractional CMOs are becoming popular for startups looking for temporary marketing help. However, Bonanno believes they are best suited for "smedium-sized startups" rather than larger companies. Omnicom is using generative AI to build inclusive applications that represent different demographics. Advertisers are putting equal emphasis on the men's and women's NCAA basketball tournaments. Tubi has partnered with The Harris Poll to gain insights into streaming audiences.

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☕ That’s the ticket

YouTube TV's first season with the NFL's Sunday Ticket package was successful, with about 1.3 million subscribers. However, media buyers had reservations about buying Sunday Ticket due to YouTube's bundling of inventory with other content. YouTube pitched advertisers on different bundles of inventory, which included in-game Sunday Ticket impressions, YouTube TV impressions, and content from YouTube creators. Some advertisers were unhappy with this approach and preferred the previous model of just buying Sunday Ticket. The cost of streaming video services is also rising, with Americans spending an average of $119.76 per month. Viewers prefer ad breaks during convenient plot points and co-viewing is popular among households. Additionally, Lindsey Lionheart O'Brien, CMO of Mozilla, discusses her favorite projects and recommends the podcast "Las Culturistas." Overall, media buyers may go back to Sunday Ticket on YouTube TV if the offering evolves.

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☕ Bump, set, spike

Women's volleyball in the US is growing and becoming more accessible at the professional level. While volleyball is popular in other countries like Brazil and Japan, it has historically been less popular in the US. However, women's leagues are making significant strides and attracting attention from brands. There is a growing audience for volleyball in the US, and brands are starting to take notice.

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What do you think?

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