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ON | 💥 AI Research + Social Media ROI + New Podcasts!

Artificial intelligence (AI) is having a profound impact on go-to-market (GTM) strategies. AI is revolutionizing customer segmentation, optimizing marketing campaigns, and reshaping how businesses approach GTM efforts. However, only 29% of GTM leaders report using AI to a great extent for their jobs. Companies that use AI are more likely to meet their goals, and AI that is built-in to existing technology has a bigger impact. Most companies are increasing hiring due to AI, with over half already having or planning to hire someone to oversee its use. Furthermore, a webinar on March 26 will address how marketing leaders can prove the ROI of social media to the C-Suite.

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Welcome to the ON Newsletter, Mail! Let's Rock Your Marketing World 🚀

Convince & Convert is a marketing company that offers consulting and content creation services. They provide insights and strategies through their newsletter and aim to deliver tailor-made content to their subscribers. The company was founded in 2008 by Jay Baer and is known for changing the way businesses approach customer experience, digital marketing, and social media. They can be contacted via email at strategist@convinceandconvert.com.

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