MailJenny: ON | 💥 AI Research + Social Media ROI + New Podcasts!

View in browser

Convince & Convert ON | Keeping You ON Top of Marketing

ON | Blog

How Go-To-Market Strategies are Evolving with AI

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

But what are the specific ways that GTM professionals are using AI? And what is working and not working?

New research by our friends at Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years.

Key findings highlighted:

Room for improvement. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs.
AI makes an impact. Teams that use AI are more likely to meet their goals. And the more you use it, the more significant the impact.
Built-in is better. AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals. But, right now, most companies (73%) don’t have built-in solutions in their existing stack.
Robots aren’t replacing people yet. Most companies are increasing hiring due to AI, emphasizing AI skills. In fact, over half of companies already have or plan to hire someone to oversee the use of AI. Very few companies are decreasing their hiring due to efficiency gains.

📖 Continue reading

[On-Demand Webinar] 5 Steps to AI Readiness for Marketing Leaders

ON | Upcoming events

Prove Your Social ROI: Join Our Webinar for Marketing Leaders

A robust social media presence is non-negotiable for brand success. However, many marketing leaders encounter a common obstacle: Gaining buy-in and resources from higher-ups.

Join us on March 26 where we will empower you to prove social ROI to the C-Suite. You'll discover how to:

Develop a data-driven strategy that showcases the impact of your social efforts
Align key decision-makers within your organization with your social media objectives
Transform social media skeptics into advocates for your initiatives

✔️Secure Your Seat

ON | Social Pros Podcast

Enable Social Teams to Act Fast and Get Ahead of Trends

As someone who’s collaborated with creators many times, Nathan shares his experiences and why he always prefers to work with creators who treat their work like a business, not just a creative venture.

He gives his thoughts on influencer pay, how to attribute success the right way, and why timeliness is the golden ticket to great social content.

Nathan’s mic drop moment in this episode is around the approval process when it comes to bringing new ideas to clients and getting them out there.

🎧 Listen now

Higher Education Marketers Get a Masterclass in AI, Modern Marketing, and Business

In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively.

He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.

🎧 Listen now

Giving You Our Best, All The Time.

Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing, content programs, AI training and customer experience strategies for the world’s most iconic organizations. We are here for you.

Request a Consultation

ON | 💥 AI Research + Social Media ROI + New Podcasts!

Related Content:

[On-Demand Webinar] 5 Steps to AI Readiness for Marketing Leaders

Giving You Our Best, All The Time.

Did someone forward this? | Subscribe to ON