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🧠 How marketers convinced the world that people smelled bad...

In the early 1900s, the notion of using deodorants was dismissed, but marketing campaigns convinced people that deodorants were essential. The invention of sewer systems and easier access to soap led to a cultural shift towards personal hygiene. Edna Murphey's advertising campaign for Odo-ro-no changed the perception of perspiration as a disease that needed to be cured. The campaign used manipulative techniques to shame women and increase sales. Odo-ro-no's success reshaped our culture and influenced advertising techniques in the 20th century.

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🧠 3/3 - Shaping world culture through marketing

The "Torches of Freedom" campaign in the 1920s was the first PR effort to persuade women to smoke cigarettes, breaking the social barriers that existed at the time. It successfully linked cigarettes to notions of freedom and rebellion, resulting in a significant increase in the number of women smokers. The campaign tapped into an existing movement and made smoking cigarettes a symbol of empowerment for women. Despite its unethical nature, the campaign showcases how strategically placed actions can shape worldwide culture.

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🧠 2/3 - Cognitive Bias #1

The Fresh Start Effect is discussed in this email, which explains that people are more likely to take action towards their goals after temporal marks that represent new beginnings, such as the start of a week, month, year, or special occasions like birthdays. This effect can be leveraged to persuade users to buy products and services. The email suggests applying this effect to marketing strategies, particularly at the beginning of the year. It also mentions the importance of reminding customers of their goals during temporal landmarks. The email concludes by offering resources to help businesses make progress and increase sales.

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👊 1/3 Marketing Psychology cheatsheet + "$0 - $30M in 9 weeks" - MIND-BENDING case study

Kickstart Side Hustle is a hub that provides marketers and founders with step-by-step templates on how to use marketing psychology to make more money, stand out in business, and implement word-of-mouth marketing. They share a weekly newsletter with viral marketing case studies, cognitive biases in marketing, social media news, and creative marketing examples. The newsletter also includes a case study on how tbh, an app that allowed teenagers to anonymously compliment each other, made $30 million in 9 weeks without buying ads or doing interviews. They highlight the strategies and tools tbh used for viral growth, including addressing the curiosity gap, utilizing the reciprocity principle, and creating a sense of FOMO.

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